What is Harvest Card?

A Harvest Card membership allows you access to Sonoma County partner wineries, restaurants, hotels, and more. With the Harvest Card members will receive:

  • Exclusive discounts
  • Priority access to participating wineries
  • Complimentary tastings
  • Corporate rates at select hotels
  • And more
Join Harvest Card

Supporting Member of Sonoma Family Meal

Activating and connecting the local food community with families in need of nourishment.

The vision of Sonoma Family Meal: Nourishing economically challenged or physically displaced families of Sonoma County while supporting the bounty of our farms, ranches and restaurants.

Vision: Providing a long-term food safety net for families and the local farmers feeding them.

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Landon McPherson

Founder of Harvest Card

“Having grown up in Wine Country and hospitality, the launch of Harvest Card seemed to be natural.  So, I created a membership program that would allow those who are not “industry” to experience Wine Country as an insider.  I want all Harvest Card members to feel that they are right there with me, each and every time they have a Wine Country experience. I am so fortunate to live in such an incredible region and know that the luxury we experience daily is nothing to be taken for granted.  Harvest Card was created to benefit both locals as well as our friends who visit a few times each year, to help elevate your experience.”

Landon McPherson
Founder & CEO

Landon McPherson Harvest Card

Sips & Tips

We are here to answer any of your questions. Please click each box below to learn more about your visit to Wine Country.

“Wine Country Casual”, dress casually and comfortably, in layers. Sonoma County is a coastal region, and the mornings and evenings are typically foggy and cool. By the afternoon you will want to take your jacket or sweater off during the heat of the day.

Tasting rooms and cellars are temperature controlled (58 degrees) to make sure the wine is protected, you’ll want to make sure that you bring a light jacket with you. Be sure to wear reasonable shoes that you can walk in; you never know when a winemaker will pop into a tasting room and say “Let’s walk out into the vineyard…”

Harvest typically begins in August and will continue through early November. This is an incredibly beautiful and busy time in wine country.
As a Harvest Card Member, the tasting fees for the card member and one guest will be waived at each of our partner wineries. Typically tasting fees range from $15-$20 per person.
Some wineries require reservations, some do not, however, it is always suggested that reservations are made for your party, especially if you plan to go to the wineries on a weekend.  Harvest Card partner wineries that require a reservation are noted with an * next to the winery name. Making a reservation insures that you and your guest will receive the elevated experience that you deserve, always.

To ensure that you and your guest have enough time to enjoy all that each property and winery have to offer, Harvest Card suggests that you visit no more than four wineries in one day, which includes a lunch break.

The  perfect tasting experience begins and ends with a solid and healthy breakfast and a driver.  Ensuring that you and your guest have a hearty breakfast before venturing out to the winery, being picked up by a driver and then brought from one winery to the next makes the experience seamless, and much more fun.  The limousine companies partnered with Harvest Card are absolutely the best and the drivers are incredible.  They can arrange for a fantastic picnic lunch to be enjoyed at one of the wineries, or bring you to one of the amazing local restaurants for a fabulous lunch before going out to finish the day.

Refrain from wearing overbearing scents at the wineries, while your perfume or cologne is amazing, you and others may find it difficult to fully enjoy each of the wines that are being poured.

Taste in the order suggested by the winery. It is impossible to enjoy the nuances of each wine if you start with a bold Cabernet and then try to transition to a Chardonnay.

Hydration and food are key components to an enjoyable day at the wineries. Make sure that you have a solid breakfast before your excursion, take a break for lunch and drink plenty of water throughout the day.

Use the dump buckets or spittoons at the wineries.  Winery employees are not offended if you use the dump bucket at any point during a tasting, especially if you’re not keen on a certain wine.

Never bring other alcoholic beverages to drink at a winery, their liquor license does not permit anything other than their own wine to be consumed on property.

If you are enjoying your tasting at the bar in a winery and other people come in, it’s polite to make room move down a step or two.

Tips are not required, but is always greatly appreciated.  Remember that the winery employee is in the service industry and just as you would tip a waiter or server in a restaurant, leaving a tip, especially if you enjoyed your experience and he or she did a great job, is appreciated.

If you have any other questions, please contact us

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