Landon McPherson
Landon McPherson

About Landon McPherson

“Having grown up in Wine Country and hospitality, the launch of Harvest Card seemed to be natural. So, I created a membership program that would allow those who are not “industry” to experience Wine Country as an insider. I want all Harvest Card members to feel that they are right there with me, each and every time they have a Wine Country experience. I am so fortunate to live in such an incredible region and know that the luxury we experience daily is nothing to be taken for granted. Harvest Card was created to benefit both locals as well as our friends who visit a few times each year, to help elevate your experience.”

Wine Guerrilla: The Soul of Wine + Art of Rebellion


Located in Forestville, California, Wine Guerilla is known for its incredible wine and passion for incorporating art into its business. Wine Guerilla specializes in Zinfandel sourced from all over Sonoma County, including Alexander Valley, Dry Creek Valley, and Russian River Valley. Owned and operated by Matt Railla and his father, Andrew, their mission is to grow the adoration of Zinfandel by producing the highest quality zins in Sonoma County. Wine Guerrilla offers various perks through its wine club, Zindicate. Members receive 20% off all wine purchases and single Vineyard Zinfandels that are not available at any restaurant or wine store. Other benefits of this wine club include: Home deliveries First priority when new wines are released Invitations to members-only events and parties Access to library wines Special promotions and discounts Host a private event on our back patio for a picnic party Wine Guerrilla’s tasting room is open daily from 11 a.m. to 5 p.m. There is a $10 fee per person but this is refundable with the purchase

Wine Guerrilla: The Soul of Wine + Art of Rebellion2018-10-12T05:14:30+00:00

Come Home to Harvest Moon Estate and Winery


Come Home to Harvest Moon Estate and Winery Nestled in the Russian River Valley, the Harvest Moon Estate and Winery is known for its luxury zinfandels and family-oriented approach to business. Since 1976, the Pitts family has grown quality grapes and transformed their land into a successful contender in the local wine scene. In 2000, Randy Pitts, son of the estate's owners, moved from San Francisco to Sonoma County to take over the responsibilities of the land. Through his dad’s farming lessons and a few college courses, Randy became inspired to attempt to make wine. He made a barrel of homemade zinfandel and was pleasantly surprised by how great it tasted. Through this successful attempt, Randy concluded that properly farmed and fermented zinfandel has the potential of being the area’s own wine nobility. In 2002, the Pitts family - farmers turned winemakers - officially opened their doors as a winery and released their inaugural wine. They hope to continue prospering as a company and growing, producing, and

Come Home to Harvest Moon Estate and Winery2018-10-10T02:53:37+00:00

Franchettis’ – International Flavors with a California Twist


Franchettis’ – International Flavors with a California Twist Established in 2016, Franchettis’ has become a local favorite among residents in Santa Rosa for its high-quality food and casual setting. Founders John and Gesine Franchetti started their own restaurant after many successful years in the culinary industry. John received prestigious formal training that shows through his work, and Gesine spent many years successfully managing restaurants’ catering services. Before opening the doors to Franchettis’, they worked together as chefs at a well-known pizzeria. Through their various culinary experiences and Gesine’s German roots, they decided to create a restaurant which features Italian, German, and French-inspired cuisine. Franchettis’ offers several catering options so guests can bring the delicious food to their meetings, gatherings, and special events. For more information on catering services, please click here. Not only does Franchettis’ provide external event services, but the restaurant includes a designated space that is perfect for birthdays, rehearsal dinners, and corporate meetings. In addition to the lunch and dinner menus, brunch with bottomless

Franchettis’ – International Flavors with a California Twist2018-10-05T21:44:57+00:00

Experience Comfort & Accessibility at the Hilton Garden Inn Sonoma County Airport


Located between downtown Santa Rosa and Healdsburg, the Hilton Garden Inn Sonoma County Airport provides its guests with a comfortable stay and accessibility to the airport and nearby wineries. The hotel offers a shuttle service to and from the airport making this a great lodging option for out of town guests. Many of the area’s most prestigious wineries are only minutes away from the hotel which makes touring the area very easy. Hilton believes its guest rooms should be relaxing, accommodating, and spacious. Each room includes a kitchenette with a microwave, refrigerator, and Keurig coffee maker for ultimate convenience. Guests will also find a large desk and Mirra chair in the room that can be used as a temporary office. Each room has complimentary WiFi access and upgrades are available for a nominal fee. The hotel’s amenities include a heated indoor pool and a fitness center so guests can relax after a long day or maintain their workout routines. Visitors can also make use of the versatile

Experience Comfort & Accessibility at the Hilton Garden Inn Sonoma County Airport2018-10-04T16:16:17+00:00

Russian River Valley Winegrower’s Paulée Dinner


We were so glad to be at the Russian River Valley Winegrower’s Paulée Dinner. “In the spirit of the Paulée tradition, which originated in Burgundy, the Russian River Valley Paulée brings winemakers and collectors together to enjoy an elegant multi-course meal paired with wines from winemakers and guests’ personal cellars, including special, limited and rare vintages. The intimate feast welcomes guests, winemakers and growers to specialties from renowned local chefs and personalities. The truly engaging dining experience includes family style seating which fosters the spirit of community and an ideal format for the shared love of great wine, great food and celebration of friendship, both new and old. Prepare to be wowed by an array of wine personalities, exquisite food and, of course, unforgettable wine.”

Russian River Valley Winegrower’s Paulée Dinner2018-09-29T16:32:31+00:00

Balletto Vineyards: Passion & Purpose


"OUR VINES ARE LIKE OUR FAMILY. WE WANT TO CARE FOR AND NURTURE THEM AS SUCH." - JOHN BALLETTO Nestled in Santa Rosa, Balletto Vineyards truly takes pride in its work and cares about the products it creates. All fruit used by the vineyard is 100% estate grown, which is something that founders, John and Terri Balletto, value. The Balletto’s also focus on the details that make their vineyard unique. The estate boasts 800 acres of vineyards, 900,000 estate grown vines, and each vine is touched by a human at least four times prior to harvest in the fall. The team will even pick grapes in the early hours of the morning which results in better grapes and even better wine. The winery is open seven days a week from 10 a.m. - 5 p.m. and welcomes all - even pets! Guests are invited to enjoy wine tastings and self-guided tours through the beautiful estate. To book your visit, please click here. Through the meticulous work of

Balletto Vineyards: Passion & Purpose2018-09-25T23:55:36+00:00

Wine Wednesday: Moshin Vineyards


Moshin Vineyards, located in the beautiful Sonoma County, specializes in small-lot wines from sustainably farmed vineyards. The winery is the only four-tier gravity flow solar-powered facility in the Russian River Valley. Moshin, the original 10-acre vineyard, was planted in the early 1980s. The other vineyards include Calliope, Rosalina, and River Myst Haven. Two single vineyards include Halo’s Hill and Molinari, each planted with the utmost care. The relaxing and informative wine tastings are offered daily from 11 a.m.- 4:30 p.m. Pinot Noir is Moshin’s flagship wine, but you may also find Sauvignon Blanc, Chardonnay, Zinfandel, Merlot, and Petite Sirah there to suit your taste. Wine tasting- $15 per person, waived with wine purchase. Tasting is complimentary for Wine Club members and up to four guests. Group tasting- Groups of 8 or more are welcome by appointment only due to the size of our tasting room. Please contact us for availability and pricing. Private tour & tasting- $30 per person, subject to availability. Reservations required 72 hours in

Wine Wednesday: Moshin Vineyards2018-09-20T04:30:36+00:00

Tour Wine Country with Sonoma Sterling Limousines


The North Bay’s highest-rated transportation service, Sonoma Sterling Limousines has been serving the area for years through their premier wine country tours. The owners, native Californians, not only know the area, but they love to showcase both large, established wineries as well as smaller, mom-and-pop locations through their business. They always say that Sonoma Sterling Limousines’ mission is to provide exceptional wine tours with exemplary professionalism - and they do just that. Not only do they create memorable experiences in wine country, but they also provide wedding, corporate, and airport services as well. Booking Information for Harvest Card Members: Sonoma Sterling Limousines has a large and diverse fleet of premium sedans, luxury sedans, luxury SUVs, stretch limousines, standard vans, party buses, and executive buses.  Harvest Card members receive 10% off weekday hourly pricing and may take 7% off subsequent bookings’ weekend hourly pricing. Harvest card membership must be disclosed on the first contact with us in order to be eligible. Discounts do not apply to airport transfers

Tour Wine Country with Sonoma Sterling Limousines2018-09-19T01:36:55+00:00

The Sandman: Convenience Meets Character in Wine Country


The Sandman in Santa Rosa Convenience Meets Character in Wine Country Located just off US-101, mere minutes from amazing wineries and breweries, the Sandman welcomes guests to wine country. From a kind customer service greeting you at the door to the local art displayed throughout the hotel, a unique and memorable experience is created upon arrival. The Sandman prides itself on making its guests feel welcomed and even inspired during their stay. The hotel boasts over 130 rooms, each equipped with Malin & Goetz bath products, free Wi-Fi, a convenient kitchenette, and a generous HDTV. The amenities include a heated outdoor pool with a bar and a relaxing hot tub. Surrounding the pool, you will see a natural redwood fence and landscaping emphasizing native California trees. An indoor-outdoor bar offers guests a variety of beverages to choose from. You will have the opportunity to appreciate art by the talented Ty Williams, including sleepy moons and rays of sunshine while enjoying a drink with friends and family. Through

The Sandman: Convenience Meets Character in Wine Country2018-09-11T04:15:55+00:00

Hook & Ladder: The Next Generation of Russian River Valley Wines


Hook & Ladder - A Harvest Card Winery Partner The Next Generation of Russian River Valley Wines Hook & Ladder's founder, Cecil De Loach, found great success by following a simple guiding principle: Make wines that people like to drink. In order to make exceptional wine, it's helpful to start with exceptional fruit. One of the best ways to ensure the highest quality grapes is to grow them yourself. As a farmer first, Cecil remained true to the fruit he grew when crafting his wines. Continuing this tradition, Hook & Ladder wines strive to showcase the vineyards from which they are made. Cecil’s grandson, Jason De Loach, is now the winemaker. He is careful to emphasize Hook & Ladder's estate fruit, and uses a balanced approach to all elements of winemaking, from harvest to oak barrel aging. The entire Hook & Ladder family team is proud to share these hand-made estate wines with discriminating wine lovers around the world.  Hook & Ladder Wines showcase the quality and

Hook & Ladder: The Next Generation of Russian River Valley Wines2018-08-15T19:42:41+00:00
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