Landon McPherson
Landon McPherson

About Landon McPherson

“Having grown up in Wine Country and hospitality, the launch of Harvest Card seemed to be natural. So, I created a membership program that would allow those who are not “industry” to experience Wine Country as an insider. I want all Harvest Card members to feel that they are right there with me, each and every time they have a Wine Country experience. I am so fortunate to live in such an incredible region and know that the luxury we experience daily is nothing to be taken for granted. Harvest Card was created to benefit both locals as well as our friends who visit a few times each year, to help elevate your experience.”

Food + Booze in Santa Rosa – Bird and the Bottle


Food + Booze in Santa Rosa – Bird and the Bottle The Bird and the Bottle Restaurant Bird and the Bottle is a modern tavern celebrating the American melting pot, James Beard Outstanding Restaurateur semifinalists Mark and Terri Stark’s newest restaurant brings intriguing interpretations of street food to life. The menu incorporates flavors from Asia, the American South, the East Coast, Jewish comfort food favorites, and a wide variety of fresh seafood, all with chef Mark Stark’s singular style. The open kitchen, with its wood-fired grill, turns out large and small plates designed for sharing in one of three cozy dining rooms or two decks. Wines, craft beers on tap and by the bottle or growler, and signature cocktails by the glass or by the shaker to share. Located just east of downtown Santa Rosa in Sonoma County wine country. Open 7 days. The Starks Bird & The Bottle is the sixth restaurant from husband and wife team and James Beard Outstanding Restaurateur semifinalists Mark and

Food + Booze in Santa Rosa – Bird and the Bottle 2018-06-12T14:32:48+00:00

Wine Wednesday: Campana Ranch


Wine Wednesday: Campana Ranch I recently had the pleasure of sitting down with Steve Bell and Sher Bell Boatman from Campana Ranch Wines, who I met for the first time at the Russian River Valley Single Vineyard Night earlier this month.  After spending five minutes with them, you feel like you’ve known them for years. They’re truly the type of people who feel that strangers are only friends that they haven’t met yet - warm, welcoming, gracious in their hospitality and they also make incredible wines. We sat on the patio at their ranch recently and enjoyed the beautiful flowers and vineyard views on one side and gardens and a horse pasture on the other. It’s truly a quintessential Russian River Valley setting to say the very least. Campana Ranch Wines is owned by Steve and his wife, Sher; unique backgrounds and intertwined paths led them to each other. Steve, who began his winery career decades ago in Napa, when there were only 25 wineries in

Wine Wednesday: Campana Ranch 2018-06-06T16:27:26+00:00

The Story of Rodney Strong Vineyards


The Story of Rodney Strong Vineyards SONOMA GROWN FOR OVER 50 YEARS Our story begins over 55 years ago, when a celebrated American dancer named Rod Strong settled in Sonoma County to pursue a second lifelong creative passion: winemaking. Rodney Strong Vineyards was the 13th winery bonded in the newly discovered Sonoma County wine industry. A trio of winemaking paths crossed when Rick Sayre joined the team as Winemaker in 1979, and again when the Klein Family, 4th generation California farmers, purchased the winery in 1989 and initiated a renewed commitment of modern artisan winemaking. Through the years, Rodney Strong Vineyards has earned the reputation for critically acclaimed Single Vineyard and Reserve wines, stand out Estate releases and best-in-class Sonoma County varietal wines. Rodney Strong received the honor of being named Wine Enthusiast’s American Winery of the Year in 2013. Introduced in 2000, each year the Wine Enthusiast honors those that have impacted the wine and spirits industry with their Wine Star Awards. With the designation

The Story of Rodney Strong Vineyards 2018-06-04T20:17:33+00:00

Pezzi King Winery – “Goda il vino! – Enjoy the wine!”


An outstanding Harvest Card Partner, Pezzi King Winery, and Vineyards is the ideal match for the Wilson family’s philosophy of producing small batches of high-quality, handcrafted wines. Ken and Diane Wilson (pictured right), the owners of Pezzi King Winery and Vineyards, specialize in the creation of boutique, small quantity wines made on a 137-acre farm set in the hills above Dry Creek Valley. At the heart of this unparalleled property are the vineyards, 65 acres of world-class Zinfandel and Cabernet Sauvignon—which allow Pezzi King Winery to continue their commitment to the production of some of the finest wines possible while investing in the personal relationships with their clientele through private wine club participation. Visit Pezzi King in Healdsburg, California 412 Hudson Street, Healdsburg CA Phone: (866) 473-4309 Email: info@pezziking.com

Pezzi King Winery – “Goda il vino! – Enjoy the wine!” 2018-05-24T14:43:21+00:00

Willi’s Wine Bar to Reopen in Santa Rosa


I am so excited that the news of the return of Willi's Wine Bar is officially made public!  I was on the opening staff of Willi's Wine Bar in 2002 - much like most of Sonoma County locals and visitors, that restaurant has had a special place in my heart for many, many years. Gatherings, a quick glass of wine and a bite to eat before or after a concert at Luther Burbank Center, celebrations, anniversaries and dates -- Willi's Wine Bar is a treasure to wine country and we couldn't be happier to hear that it's returning.  We're ready for Willi's Part 2! Much love to Mark and Terri Stark! Check out this article by our good friend Heather Irwin of the Press Democrat. Willi’s Wine Bar, the iconic restaurant that was leveled during the October wildfires, will rise again at the Town and Country Shopping Center in northeast Santa Rosa. Stark Reality Restaurants, which owned the popular wine bar on Old Redwood Highway, has found

Willi’s Wine Bar to Reopen in Santa Rosa 2018-05-23T21:34:16+00:00

Matrix Winery – Premier Sonoma County Wine


The breadth of the Matrix estate fruit—from the foggy beds of the Russian River Valley, the highlands of the Sonoma Coast and the mountainous edges of Dry Creek Valley—gives the winemaker incredible selections of grapes. The estate fruit sources also give the flexibility to select not only the vineyards for their wines but a vineyard block or even specific rows. With a focus on labor-intensive, hands-on farming practices, we produce low-yield vineyards that result in grapes marked by astounding concentrations of flavors— thus creating wines that are powerful yet elegant. Matrix Winemaker Honored as Woman Winemaker of the Year in 2008, and winning multiple back-to-back Sonoma County Harvest Fair and San Francisco Chronicle Sweepstakes, Diane Wilson has shot to the forefront of the Sonoma County wine industry. These highly–regarded awards, coupled with dozens of 90+ scores and over 100 Gold Medals, demonstrate Diane’s strong track record as an outstanding winemaker. Diane describes her winemaking style as unorthodox. “My goal is to maximize the fruit flavor of the grape,

Matrix Winery – Premier Sonoma County Wine 2018-05-22T18:23:05+00:00

Wine Wednesday: What’s Been Happening at Harvest Card


May has turned out to be an incredibly busy and amazing month so far in Sonoma County. On Saturday, May 12th, Taft Street Winery opened their door to Harvest Card members to attend their Wine Club pick-up party, were welcomed with open arms, enjoyed incredibly wines, had a few laughs with Mike Martini, listened to great music from Two Lions Band and savored delicious food from Pascaline in Sebastopol.  (The risotto was most likely the BEST that I personally have ever had.) Harvest Card prepared a few raffle packages for the event, too! Carolina & Co. in Santa Rosa embroidered canvas bags for Harvest Card that were filled with signed bottles of the new releases from winemaker, Melissa Kuhn, a gift card to Bird & The Bottle (or any of the Stark’s restaurants in Sonoma County), a cutting board, a gift certificate from our car service partner, Sonoma Sterling Limousine AND a Harvest Card membership. We also had the pleasure of attending the Russian River Winegrowers Single Vineyard Night at the Hyatt Regency in Santa Rosa. Imagine walking onto a beautiful property

Wine Wednesday: What’s Been Happening at Harvest Card 2018-05-16T21:21:19+00:00

Wine Road Esprit du Rhône


Join us for our newest event along the Wine Road Esprit du Rhône, a weekend celebrating the spirit of the Rhône. Friday May 18 Join 20 winemakers for a casual walk-around tasting at Longboard Vineyards: 5 Fitch Street, Healdsburg, CA . Sample wine, enjoy apps, live music and play some games…. 6:00 pm – 8:00 pm,  $40 per person    *Limited to 100 people Saturday May 19 Join 30 wineries throughout Alexander, Dry Creek and Russian River Valleys will be featuring their RHONE varietals for you to sample. 11:00 am – 4:00 pm  $40 per person Buy both days for $65.00 Use offer code: HARVESTCARD for $10 off! Buy Tickets

Wine Road Esprit du Rhône 2018-05-14T16:36:13+00:00

DRNK – Small Lot Wines in the Russian River Valley


DRNK WINES Producing distinctive small lot wines in the Russian River Valley DRNK stands for the family’s initials – Dale, Ryan, Nancy, Katie. At DRNK, Ryan produces distinctive small lot wines based on his deep knowledge of the vineyards and his aptitude for technology. It’s a better wine for the next generation. Winemaking is in Ryan Kunde’s blood, growing up as a fifth generation winegrower on his family estate, dating back to 1904. Blending the craft of winemaking with science, Ryan stepped out on his own by starting a new winery with his wife, Katie, and her family. Stop by DRNK Wines and enjoy a private wine tasting in the cave and learn more about how each wine is crafted. Their tastings are held daily by appointment between 11 am - 3 pm. VISIT SITE

DRNK – Small Lot Wines in the Russian River Valley 2018-05-09T18:19:09+00:00

Sonoma Family Meal Honored in Sonoma County


Sonoma Family Meal Honored and Recognized as an Icon in Sonoma CountyThere has been a lot going on in Sonoma County over the last ten days.  On April 13th Harvest Card and JCB sponsored the bubbles reception for the YWCA's annual Women, Wine, Chefs & Cheese fundraiser at the beautiful Fairmont Sonoma Mission Inn.  The YWCA is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom, and dignity for all.  They also provide a safe house for those in abusive relationships and the only therapeutic preschool in the county.  I was fortunate to be seated with our very own restaurant partners, Mark and Terri Stark and the amazingly talented Lisa Valtenbergs from StonestreetEstate Winery.Many people know that I am on the board of directors of Sonoma Family Meal; a nonprofit that was born from the fires of last October.  Since the fires, Sonoma Family Meal has served over 80,000 meals and each week we have 60 families who lost their homes in the fire who

Sonoma Family Meal Honored in Sonoma County 2018-04-23T16:30:21+00:00
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