Landon McPherson
Landon McPherson

About Landon McPherson

“Having grown up in Wine Country and hospitality, the launch of Harvest Card seemed to be natural. So, I created a membership program that would allow those who are not “industry” to experience Wine Country as an insider. I want all Harvest Card members to feel that they are right there with me, each and every time they have a Wine Country experience. I am so fortunate to live in such an incredible region and know that the luxury we experience daily is nothing to be taken for granted. Harvest Card was created to benefit both locals as well as our friends who visit a few times each year, to help elevate your experience.”

DeLoach Vineyards: Dedication to Excellence


For over three decades, DeLoach Vineyards has been a leader in the winemaking industry in Sonoma's Russian River Valley. Its specialties include Pinot Noir, Chardonnay, and Zinfandel, and the vineyard focuses on perfecting the best combinations of soil, rootstock, and clones. In 2003, the Boisset family brought their extensive experience in sustainable winemaking from France to California. It was not long before DeLoach Vineyards became very well known and respected. In 2004, DeLoach Vineyards produced Wine Enthusiast magazine’s “2004 Wine of the Year”, the DeLoach Vineyards 30th Anniversary Cuvee Pinot Noir. In 2012, Wine and Spirits magazine named DeLoach Vineyards a Top 100 winery for the 12th time. These are just a few examples of recognition the winery has received. From its many praises, it is evident that DeLoach Vineyards is dedicated to excellence through every aspect of the winemaking process. DeLoach Vineyards offers a variety of tasting experiences for its guests and members. Due to the vineyard’s popularity, tastings are by appointment only. To schedule your

DeLoach Vineyards: Dedication to Excellence2018-12-12T21:43:03+00:00

Gift Yourself the 2018/2019 Holiday Harvest Card


With the holiday season upon us, many of us are focusing on finding gifts for our friends and family. While it is the season of giving, it is also important to take time to evaluate and reflect on our personal needs, desires, and goals for the coming year. Giving yourself the gift of the Harvest Card will create a variety of opportunities in the new year. From great discounts on wine tastings, restaurants, transportation, and other services, you will not only save money but you will enjoy incredible experiences. Giving yourself the gift of relaxation, quality time with loved ones, and cherished memories will continue to benefit you mentally, emotionally, and physically for years to come. Click here to view our extensive list of phenomenal partners and their discounts through Harvest Card. The Harvest Card also opens up opportunities to attend exclusive events. To view our past events, click here. The 2018/2019 Annual Harvest Card membership is an investment of $99 for one card or $149 for

Gift Yourself the 2018/2019 Holiday Harvest Card2018-12-12T21:36:53+00:00

Explore Sonoma County with Healdsburg Vino Tours


Explore Sonoma County with Healdsburg Vino Tours Healdsburg Vino Tours, a locally owned wine tour company, specializes in private tours throughout Sonoma County. With over 2,000 square miles of wineries to explore, having a professional, local guide navigate through the valleys is very helpful. Healdsburg Vino Tours provides guests with a Certified Tourism Ambassador who will not only provide a driving service but will give valuable insight as a local to the area. Aaron Costa currently serves as the Certified Tourism Ambassador, and he has over 12 years of experience in the industry. He truly enjoys creating memorable experiences for his customers. Due to its incredible customer service, the business receives many praises. For example, a client named Jennifer said this of Healdsburg Vino Tours on Yelp: "Aaron gave us the best experience! Absolutely amazing! He custom-picked, based on a few questions we answered for him, some incredible wineries. Meeting us with chocolates and cold water, we hit the road for a gorgeous drive through wine country.

Explore Sonoma County with Healdsburg Vino Tours2018-12-07T04:00:48+00:00

John Ash & Co.: Fine Dining At Its Best


Located closely to Vintners Inn, John Ash & Co. amazes locals and visitors alike with its fine dining and extensive wine list. It was the first restaurant in Sonoma to introduce the concept of cooking with locally sourced food and produce, and it has surely set the standard for nearby dining establishments. Through its excellence, John Ash & Co. has proven to be successful over the years and is the perfect example of fine dining at its best. A significant reason for John Ash & Co.’s success has been Executive Chef Thomas Schmidt. Not only is Chef Tom an incredible cook, but he has a thorough knowledge of wine which allows him to create the perfect pairings and innovative recipes. John Ash & Co. is known for having an award-winning, extensive wine list which guests certainly enjoy. The incredible dinner experience in Santa Rosa occurs daily starting at 5 p.m. To maintain a classy atmosphere, John Ash & Co. has a business casual dress code. For those

John Ash & Co.: Fine Dining At Its Best2018-12-07T03:51:54+00:00

Sonoma Brothers Distilling: The Result of Hard Work, Dedication, and Drive


Brothers Chris and Brandon grew up in Sonoma County and, from a young age, acquired a strong appreciation and interest in small businesses. They spent summers working at their uncle’s company and learned many valuable lessons about hard work, dedication, and drive. As they got older, they desired to start their own business. Soon thereafter, Sonoma Brothers Distilling was created to bring hand-crafted, authentic spirits to a county best known for wine. Not only have the brothers thrived in their own niche, but they have seen overall success for their products in the area. Chris works as the owner as well as a dedicated firefighter paramedic, husband, and family man. Brandon serves as the head distiller and also works as a police officer, husband, and father. Through challenging work and many responsibilities, their ultimate goal is to create a company their customers can believe in. Sonoma Brothers Distilling offers a great FREE spirit club for those who share the passion for handcrafted, small batch spirits. Benefits of

Sonoma Brothers Distilling: The Result of Hard Work, Dedication, and Drive2018-11-28T16:12:33+00:00

The ACORN Winery Story


When Betsy and Bill Nachbauer started their winery in 1994, the name “ACORN Winery” seemed to be a perfect choice. The acorn is a popular symbol of prosperity, good fortune, and potential which were all desired at the inception of the winery. From the beautiful oak trees surrounding the vineyard to the oak wine barrels, the name "ACORN" was chosen and the rest has been history. In 1990, Bill decided to stop pursuing a law degree and instead chased a dream of his - winemaking. He purchased Alegría Vineyards and started diligently working in the field and learning as much about the process as possible. Betsy, Bill’s wife, decided to start pursuing this business venture with her husband. In the beginning, they sold all the grapes to other wineries but decided to officially establish their own winery, ACORN Winery, in 1994. Their first wine, a 1994 Sangiovese, released in 1996. Today, ACORN produces seven wines including: Russian River Valley Heritage Vines™ Zinfandel from the original 1890s vineyard,

The ACORN Winery Story2018-11-28T16:06:47+00:00

Experience The Shoppe in Santa Rosa


Located in Santa Rosa, The Shoppe is a high-end yet affordable barber shop that specializes in a variety of services such as skin fades and professional gentlemen’s haircuts. The three stylists, Misty, Alyssa, and Sarah, have over 20 years of combined experience and truly enjoy their craft. Their vision for The Shoppe is for it to be comfortable, hospitable, clean, and fun. From an inviting aesthetic to complimentary drinks and snacks, The Shoppe truly provides a unique experience for its clients. The Shoppe offers a variety of services including: Haircut (includes shampoo): Starting at $30 Haircut and Blowout: Starting at $50 Haircut and Beard Trim Combo: Starting at $45 Beard Trim: Starting at $15 Line Up: Starting at $15 Beard Trim and Line Up Combo: Starting at $30 Waxing: Starting at $15 Men’s Gray Color Blending: Starting at $45 Electric Razor Face Shave: Starting at $35 Electric Razor Scalp Shave: Starting at $25 From the raving reviews on Yelp, Google, and Yahoo, it is evident the stylists

Experience The Shoppe in Santa Rosa2018-11-19T16:47:57+00:00

K Squared Cellars: The Intersection of Family, Passion, and Dedication


In 2010, Andrew Moore set out on a journey that would change the trajectory of his life. After spending several years in the wine industry, he decided he wanted to develop his own winery. With a “the glass is half full” attitude, Andrew made his first barrel of Russian River Pinot Noir at his home. Over the next few years, Andrew along with his wife Julie and their two children, Kaylie and Kyle, launched K Squared Cellars. Andrew and Julie chose the name based off of their children’s first names starting with the letter “K”. In 2015, K Squared Cellars acquired winery and tasting room space and the business has been continually successful! The couple always says that their business is an intersection of family, passion, and dedication - and this is evident through the exceptional wine produced and the mission of the company. K Squared Cellars offers a great wine club with many perks for its members including: The first allocation of new vintage releases and

K Squared Cellars: The Intersection of Family, Passion, and Dedication2018-11-17T17:10:10+00:00

The Promise of Pezzi King Winery


Located in the rolling hills of Healdsburg, Pezzi King Winery is an award-winning winery that specializes in Zinfandels. The winery is owned by Ken and Diane Wilson who run two other successful wineries, Wilson Winery, and Mazzocco Sonoma. Pezzi King is an ideal match for the Wilson family’s philosophy of producing small quantities of high-end, handcrafted wines. The head winemaker, Chris Barret says of the estate, “Pezzi King holds high expectations on the fruit and the wines that are produced. It is up to me to keep that level of quality.” The Wilsons, Barret, and the entire staff work diligently to keep the promise to always create exceptional wines. Pezzi King values building relationships with its consumers. To cultivate this community, the winery developed a wine club that offers wonderful perks. These benefits include: No membership fees just great benefits! Shipments annually of award-winning, newly released, and vineyard designate, Estate wines from Dry Creek Valley Access to limited production wine club only offerings Discounts on wine and

The Promise of Pezzi King Winery2018-11-09T14:50:20+00:00

The Perks of Parkpoint Health Club in Santa Rosa


The mission of the Parkpoint Health Club in Santa Rosa is to better the mind, body, and spirit of everyone who walks through the door. Through innovative programs for both fitness and lifestyle needs, the friendly and professional staff work diligently to provide positive changes in their clients’ lives. Their core values include: Excellence: We are dedicated to upholding the highest standards as a staff, a facility, and as members of our community. It is our goal to meet and exceed our members' expectations. Integrity: We are committed to earning trust through our words, actions, honesty, and accountability. Respect: We are committed to treating every individual with respect, courtesy, consideration, care, and compassion. Community and Teamwork: We are passionate about cultivating a welcoming and supportive community. We consider every interaction as an opportunity to build a relationship with our staff, our members, and the community. Health and Well-Being: We approach our work with joyful enthusiasm and seek to inspire and motivate our members on their personal journey

The Perks of Parkpoint Health Club in Santa Rosa2018-11-07T17:24:12+00:00
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