Landon McPherson
Landon McPherson

About Landon McPherson

“Having grown up in Wine Country and hospitality, the launch of Harvest Card seemed to be natural. So, I created a membership program that would allow those who are not “industry” to experience Wine Country as an insider. I want all Harvest Card members to feel that they are right there with me, each and every time they have a Wine Country experience. I am so fortunate to live in such an incredible region and know that the luxury we experience daily is nothing to be taken for granted. Harvest Card was created to benefit both locals as well as our friends who visit a few times each year, to help elevate your experience.”

Premier Wine Country Tours


At Harvest Card, we believe in elevating your experiences. This is why we are proud partners with two of the best wine tour services in the Sonoma County area. Both Sonoma Sterling Limousines and Healdsburg Vino Tours provide great services to clients who are interested in guided tours through wine country. Booking a guided tour allows for relaxation, hassle-free planning, and local insight into the area’s best wineries. Sonoma Sterling Limousines The North Bay’s highest-rated transportation service, Sonoma Sterling Limousines has served the area for years with excellence. In addition to wine country tours, they provide wedding, corporate, and airport services. To book your tour or service, please call (707)-542-5444, or click here to make your reservation online. Booking Information: Sonoma Sterling Limousines has a large and diverse fleet of premium sedans, luxury sedans, luxury SUVs, stretch limousines, standard vans, party buses, and executive buses. Harvest Card members receive 10% off weekday hourly pricing and may take 7% off subsequent bookings’ weekend hourly pricing. Harvest card membership

Premier Wine Country Tours2019-03-09T02:28:16+00:00

Experience the Tasting Room at Taft Street Winery


Taft Street Winery is a premier winery in the Sebastopol area that boasts a vast wine selection and incredible tasting room. During each visit, guests will experience great wine, friendly customer service, and a warm yet fun atmosphere. The Taft Street tasting room can be experienced during a casual tasting, for a reserved special occasion, or at an event. The Taft Street tasting room is open Monday-Friday, from 11 a.m. to 4 p.m., and from 11 a.m. to 4:30 p.m. on the weekend. Reservations are not required for groups of six or less, but for larger parties, please contact the team at 707-823-2049. Of course, Harvest Card members are eligible to use their benefits at Taft Street, but for non-members, there is a tasting fee of $10. Guests can enjoy their wine at the bar, in the lounge, or on the back patio. The back patio offers bocce ball and picnic tables which give the winery a fun and inviting atmosphere. Taft Street is also dog-friendly provided

Experience the Tasting Room at Taft Street Winery2019-03-07T03:03:42+00:00

Join Harvest Card for Happy Hour in Santa Rosa


On Thursday, February 28, Harvest Card will join Mercato Pasta and Produce for a premier happy hour event. Happy hour will take place from 4 p.m. to 6 p.m. at Mercato, one of the best Italian restaurants in Santa Rosa. This event will feature complimentary appetizers, a meet-and-greet with the chef, and the opportunity for guests to experience delicious, new menu choices. Mercato Pasta and Produce is located at 630 3rd Street, Santa Rosa, California 95404. Stay up to date on this event by following its Facebook page. We look forward to seeing you at the Harvest Card and Mercato happy hour! About Mercato Pasta and Produce: Mercato Pasta and Produce is truly an incredible restaurant in Sonoma County. From its house-made pasta, fresh ingredients, and carefully curated produce, the restaurant impresses guests with a variety of delicious meals. Mercato Pasta and Produce even offers vegan and gluten-free options to satisfy all guests. Additionally, every cook has been personally trained by the executive chef, Niven Patel, a

Join Harvest Card for Happy Hour in Santa Rosa2019-02-21T01:29:23+00:00

Stay in Wine Country with Your Harvest Card


Whether you are planning a trip to wine country or escaping for a last minute getaway, your Harvest Card will be useful when booking a hotel. Harvest Card has partnerships with several of the best hotels in the Sonoma County area and each has its own benefits and perks. All of these hotels are near fantastic wineries which makes it easier to experience more places during your trip. Continue reading for more information on our partnerships with the best Santa Rosa hotels. The Hyatt Regency The Hyatt Regency offers the charm of a Tuscan villa and boasts beautifully renovated guest rooms and a new lobby. The variety of rooms can accommodate varying family sizes and each comes with a nice view of the landscape, the pool, or the garden. The Hyatt Regency offers an array of amenities such as a sculpture garden, a 24-hour fitness center, and a relaxing hot tub. The Sandman Hotel The Sandman Hotel welcomes all to Santa Rosa. It brands itself as a

Stay in Wine Country with Your Harvest Card2019-02-21T01:21:55+00:00

Harvest Card’s Proud Partnership with Sonoma Family Meal


At Harvest Card, we have the privilege of working with a variety of wine country’s best restaurants, wineries, hotels, and services. However, we have one very special partnership with a local non-profit that exists to give back to the community. Sonoma Family Meal started in 2017 in response to the devastating Northern California firestorms that took place that year. Now, the mission of Sonoma Family Meal is to mobilize the local food community to serve families experiencing a transitional need for prepared food assistance. Sonoma Family Meal was founded by Heather Irwin who currently serves as the CEO. Taylor Eason serves as the treasurer, and Harvest Card’s founder and CEO, Landon McPherson, serves as the secretary. Heather, Taylor, and Landon, along with countless other volunteers, work diligently to ensure that Sonoma Family Meal continues to serve the community. The organization partners with those in the Bay area food community to prepare chef-made meals quickly, safely, and efficiently. Since 2017, over 125,000 meals have been prepared and donated

Harvest Card’s Proud Partnership with Sonoma Family Meal2019-02-14T17:52:09+00:00

Enjoy Valentine’s Day with Your Harvest Card


Valentine’s Day is quickly approaching and you may find yourself scrambling for plans. Whether you are looking to spend the day with your closest friends or with your significant other, your Harvest Card will provide you access to a variety of great options. From wine tastings to dining excursions, use your Harvest Card to experience the best Valentine’s Day plans in the Sonoma County area. For a downloadable list of our winery and restaurant partners, please click here. Each partner has its location included, so you are able to plan your day efficiently. Additionally, the asterisks noted by some options indicate that reservations are required. However, we strongly encourage you to make reservations at your selected winery or restaurant if possible. Each Harvest Card partner offers unique benefits and discounts, so please keep this in mind while making plans. Again, we advise that you check the locations’ hours of operation and make a reservation as soon as possible to ensure you have the least stressful day possible.

Enjoy Valentine’s Day with Your Harvest Card2019-02-11T22:32:23+00:00

Join the Char Vale Wine Club


Char Vale Winery is undeniably a premier wine estate in Sonoma County that continually amazes local wine enthusiasts and tourists alike. Its established presence in wine country is known as they have positioned the business for success. Notably, it boasts one of the best wine clubs in Sonoma County that countless members have been able to enjoy. We believe pairing your Harvest Card benefits with the perks of the Char Vale wine club will create incredible wine tasting experiences. Char Vale offers three tiers of wine club membership: the Wine Lover Club, the Enthusiast Club, and the Connoisseur Club. Membership in the clubs provides access to limited-production wines with a host of unique benefits. The membership options include: Wine Lover Club: 3 Bottles Twice per Year Customize your wine shipments Complimentary tastings for you and 1 guest Invitation to special winery events Receive a 15% discount on all wines and merchandise Refer a friend who joins the club and receives a $15 credit Half-off price of in-state

Join the Char Vale Wine Club2019-02-09T00:38:20+00:00

Experience Pedroncelli Winery


Since 1927, four generations of the Pedroncelli family have called Sonoma County home. The Dry Creek Valley is where the family tended the land to become the notable winery it is today. With its great wine selection, incredible tasting room, exclusive wine club, and dedication to sustainability, there is much to experience with Pedroncelli Winery. The Pedroncelli tasting room is the undoubtedly the heart of the winery. The team loves meeting wine enthusiasts and sharing the fruit of their labor with others. The classic tasting of a selection of wines is $10 (not including a Harvest Card membership), but the fee is waived with the purchase of wine. For enhanced tasting experiences, click here to review the different options that are offered. While not required, reservations are recommended for groups of 8 or more. Please call the winery at 707-857-3531 or e-mail gary@pedroncelli.com for more information or to make a reservation. While wine tastings are a great way to experience Pedroncelli, there are other opportunities for involvement.

Experience Pedroncelli Winery2019-03-18T17:36:24+00:00

What to Know Before Your First Trip to Wine Country


At Harvest Card, we’re pretty much obsessed with all things wine. Not only are we focused on giving our card-holders exclusive access to the areas best wineries, but we want to ensure guests and tourists are prepared before they arrive at the tasting room or vineyard. Continue reading for helpful answers to questions frequently asked before wine tastings and vineyard tours. What should I wear to a wine tasting? We suggest dressing casually and comfortably in layers. Sonoma County is a coastal region, and the mornings and evenings are typically cool while the afternoons can be quite warm. Tasting rooms and cellars are kept cool to protect the wine, so guests should bring a light jacket. How much does a typical wine tasting cost? As a Harvest Card Member, the tasting fees for the card member and one guest will be waived at each of our partner wineries. Typically tasting fees range from $15-$20 per person. Are reservations required for wine tastings? Some wineries require reservations, some

What to Know Before Your First Trip to Wine Country2019-02-02T02:28:41+00:00

Introducing Enriquez Estate Wines


The story of Enriquez Estate Wines is both unique and unexpected. During a family trip, Eduardo, his wife, Ana, and their daughter, Cecilia, took a detour in Sonoma County to experience a wine tasting. Little did they know, this trip would inspire them to build their own winery. The combination of Eduardo’s medical background and Ana’s family’s agricultural experience, the family quickly developed an interest in the winemaking process. A winery owner who also worked in real estate told the family about a property in Petaluma, Sonoma County. Soon after, Eduardo, Ana, and Cecilia decided to take a leap of faith and start what is now Enriquez Estate Wines. Enriquez Estate Wines is a new partner of Harvest Card and we encourage you to visit this fantastic winery and meet this incredible family. Tastings are by appointment only, so please contact the winery to schedule your reservation. The wine estate also offers a beautiful guest house that was renovated from an old milk barn. It’s a great

Introducing Enriquez Estate Wines2019-01-25T18:28:42+00:00
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